Case Study: Barcham Trees plc
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Implementing an Information Orientated Website

The Barcham Trees website contains a large tree database. You can browse the database and choose trees by various categories from genus to soil type and tolerances.

Large database driven websites require a detailed specification in order to create a scalable solution.

For Barcham, the database was carefully designed to handle hundreds of trees, and each tree can be added to any number of categories creating a very flexible and easy navigable way of selecting trees.

Marketing Objectives:

Barcham TreesĀ is looking to expand into new markets and find new customers.

Website Category: Information orientated

The purpose of the website will be primarily to provide information to prospective buyers to provide information aboutĀ its nursery, give advice and educate.

Website Objectives:

  • Visibility
  • Credibility
  • Information
  • Advice
  • Educate

Technical:

  • Drupal CMS platform for scalability and easy content management

Design:

  • Wireframe layout to assist the graphic designer
  • Colour & styling taken from their logo and brochure
  • Horizontal menu to be generic
  • Vertical Menu to be detailed and list services and information

Homepage wireframe design

Innerpage wireframe design

Homepage

Category page

Innerpage

Tree page

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