Front-end Marketing: Acquisition
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How to Introduce a Successful Front-end Marketing Strategy…

Front-end marketing is all about customer acquisition.

As the lifetime value of a customer will make the cost of acquisition relatively insignificant, you can focus on adventurous ways to attract your prospect to make that leap and give you a try. The experience they gain from your high quality products and services will mean they stay as long term customers.

The 3 key points to mastering successful front-end marketing are:

  1. make it irresistible so that your prospect cannot pass by without noticing you
  2. make the next step simple, clear, easy and risk free
  3. backup your marketing with information that substantiates your promise

Create Irresistible offers…

Of the normal products and services you would offer a prospect, consider what part or aspect of your offer you could make available for a substantially reduced price, or even free.

Be adventurous and imaginative in your ideas. Create a long list and fine-tune them to a few good candidate offers you are happy to run with.

Use direct response style copy to promote your offer ideas. The copy would be written specifically for a targeted customer type and provide enough information and proof to make the offer absolutely irresistible.

Test these offers to find which ones appeal to your prospects.

Create a compelling call to action…

By identifying the customer type, you will know what reservations, what hesitations and what levels of resistance to buy that prospect will have.

By making the next step small and risk-free, the prospect is more likely to be encouraged to give it a try. Provide impartial advice together with clear exit paths so that your prospect knows they can walk away at any moment.

Examples of simple and risk-free next steps are subscribing to newsletters or email subscription services, or downloadable reports and fact-sheets.

Substantiate your promise…

The offer must be backed by additional information that substantiates the promise and provides high levels of credibility.

Once a prospect subscribes to the newsletter or enters their email in order to download a free report, they will be added to auto-responder follow-up emails to provide further information. The purpose of this is to satisfy the questions “Why should I buy from you?” and “Will this really work for me?”.

You can then build up a strong portfolio of offers to make your investment in customer acquisition pay for itself many times over to produce an extremely successful and powerful front-end marketing strategy.

Lead Generation Strategies…

If you prepare your marketing strategies based on your passion, motive and differentiation, then you can confidently collect your own targeted list from your website or any advertising campaign. The enquiries can be intelligently captured, categorised and followed-up using smart marketing strategies.

Improving your Conversion rate…

Measuring the success of your lead generation activities will help you improve and better define your ideal prospect type. By being as specific as you can when looking for prospects, your conversion rate can only improve. Most businesses do not measure their marketing and are doomed to repeat their failures until their enthusiasm withers.

This is where all your hard work in preparing your front-end marketing strategies will start to deliver the results you are looking for. With the right planning, your passion, motive and differentiation will enable you to demonstrate the credibility you need to start attracting the right visitors who have the problems you can help solve.

With direct response style marketing copy that contains as many benefits to your targeted prospects as you can think of, you’ll be able to provide compelling reasons for the right visitors to stay and encourage them to provide their contact details.

By offering regular impartial and valuable information through newsletters and auto-responder email, you’ll be able to comprehensively follow-up all enquiries. Only by freely giving and sharing your help and advice will you be able to gain the trust of the visitor, continue to build the relationship and eventually turn them into great customers.

If you want to build your website on solid foundations which actually deliver results, you need to implement these powerful marketing strategies. Only then will your website attract strong leads and only through strong leads, followed up with information your prospects will value, can you win their trust and their business.

Summary
Your front-end marketing strategies will achieve the successes you have always sought if you introduce your targeted prospects to such powerful and irresistible offers to buy that they will find it impossible to pass by.
Further Info
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