Take Ownership
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Why businesses get stuck in a loop of failure when it comes to changing and updating their websites...

Knowing that the success of your website will affect the future of your business, it is no surprise when businesses ask “What works and how do I get it to work for me?”

The fact that businesses ask this question reveals an awakening awareness that the challenge to face this issue must be dealt with sooner rather than later. Let's explore what options are available, discover how to take the bull by the horns and make headway to solving this issue, and get a website you know is right for you.

Perhaps the reason businesses get stuck in a loop is because businesses are faced with a dilemma: either choose to invest in a website and risk intangible rewards, or offer 'lip service' and risk losing ground to competition.

Modern thinking businesses are beginning to recognise that the Internet is changing the relationship with their customers. Marketing using this new media is still very new, and maybe because the old rules are not working, finding new ways to communicate with their customers is testing their creativity. Most businesses are shaking their heads with frustration; the answer, for most, is yet to be found.

Old style 'hit-and-run' marketing, using customer centred strategies and CRM (customer relationship management) data to broadcast your product is failing because everyone is doing the same. This style of marketing is becoming background noise – a nuisance.

Using similar techniques for your website is no different. These fad strategies will attract businesses that are desperate for results, yet unprepared to discover the real reason why their marketing is not working.

These are the ones that are stuck in a loop, and change their website according to the latest sales technique.

As customers have more choice than ever before, how is being the same as everyone else going to make your website work? The answer is, of course, to be different. If you have a passion for your business, and thrive in delivering a great service, then being different is simply being YOU.

Chemex Environmental International Ltd, based in Cambridge, faced this dilemma approximately 12 months ago. Rather than paying lip service to the problem and succumbing to quick fix solutions to drive traffic to its site, or optimise it for the search engines, or changing the home page, or a hundred other options, it chose to take ownership of the situation. It made a commitment to invest time and effort in its website to create something that reflects its passion for quality.

Initially vulnerable, Chemex Managers took the bold step to dare to be different. They analysed their business and asserted their reason for being was in providing the highest possible quality.

Rather than searching for answers for what works, they looked from within to discover their passion and their motives.

Rather than looking for quick fixes, they strove to become the trusted expert by writing articles to help, explain and educate, and to nurture their customers.

Chemex now has a solid marketing tool that proudly represents the intentions behind the business. “What works and how do I get it to work?” Do you think Chemex are asking that question?

What it means to take ownership...

Taking ownership means you are responsible for the consequences of your actions. Paying lip service only delays the inevitable. The sooner you dare to be different, the sooner you'll escape the dilemma and move on to stable and ever developing marketing strategies – that work.

Summary
Taking ownership means you are responsible for the consequences of your actions. Paying lip service only delays the inevitable. The sooner you dare to be different, the sooner you'll escape the dilemma and move on to stable and ever developing marketing strategies – that work.
Case Study

"We decided to take ownership of our website 12 months ago. Where to start,what to write, who to target, were amongst the challenges we faced.
Working closely with netflare enabled us to use new marketing strategies and focus our passions into writing articles and developing the structure of our website. Netflare has given us the confidence and ability to take control and take Chemex's website into the future."

Kathy O'Neill, Chemex Environmental International
Further Info

Maybe that first step appears too difficult to take. BusinessWebFactory.com is there to support you in every aspect of escaping this dilemma. That's why we offer it all, risk free, together with a free 7 week blueprint to success to help you every step of the way. Sign up now by completing our online application here

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Call to Action

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